Business Genius

- Inspiration
- Think different
- Intelligence and imagination
- Extraordinary results

PART 1: RIGHT BRAIN, LEFT BRAIN
- Track 1: Fast Growth
- The seven lives of business
- Insight 1: Crocs
- Growth and value creation
- Insight 2: Red Bull
- Platforms for accelerating growth
- Insight 3: GE
- Track 2: Business Bubbles
- Riding the growth waves
- Insight 4: Kikkoman
- Business hotspots
- Insight 5: Second Life
- Unlocking the growth drivers
- Insight 6: Li & Fung
- Track 3: Entrepreneurial Leaders
- Seven lives and seven leaders
- Insight 7: Apple
- Entrepreneurs, leaders and managers
- Insight 8: Shanghai Tang
- The new business leaders
- Insight 9: Umpqua Bank

PART 2: FUTURE BACK, NOW FORWARD
- Track 4: Growth Markets
- Finding the new markets first
- Insight 10: Nike
- Growing with adjacency
- Insight 11: Disney
- The best markets
- Insight 12: Tchibo
- Track 5: Smarter Strategies
- Business with a higher purpose
- Insight 13: Diageo
- Making the right choices
- Insight 14: Natura
- Business jazz
- Insight 15: Gucci
- Track 6: Business Innovation
- Getting a new worldview
- Insight 16: Cirque du Soleil
- The power of concepts
- Insight 17: 3M
- Disruptive creativity
- Insight 18: Zara

PART 3: OUTSIDE IN, INSIDE OUT
- Track 7: Customer Power
- Deep diving for new insights
- Insight 19: Diesel
- Getting a customer perspective
- Insight 20: FC Barcelona
- Being a customer business
- Insight 21: Bang & Olufsen
- Track 8: Brand Propositions
- Brands that define you
- Insight 22: Chupa Chups
- Propositions that engage you
- Insight 23: Stella Artois
- Experiences that do more for you
- Insight 24: Tate Modern
- Track 9: Market Networks
- The power of networks
- Insight 25: Net a Porter
- Customer networks
- Insight 26: Current TV
- Network marketing
- Insight 27: News Corporation

PART 4: RADICAL IDEAS, PRACTICAL ACTION
- Track 10: Energising People
- A passion for your people
- Insight

Peter Fisk is a highly experienced business strategist, consultant to business leaders worldwide, an inspiration business speaker and a business entrepreneur. He has spent many years working with the likes of British Airways and Coca-Cola, Marks & Spencer and Microsoft, Virgin and Vodafone.
He is author of the best-selling book Marketing Genius , which has been translated into 24 languages, and The complete CEO. he is described by Business Strategy Review as one of the best new business thinkers .
Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development.
He was CEO of the world s largest professional marketing organization, the Chartered Institute of Marketing. He also led the global strategic marketing consulting team of PA Consulting Group, was managing director of Brand Finance, and a partner of strategic innovators The Foundation.
He is founder and CEO of The Genius Works, helping business leaders around the world to think differently - to develop and implement more inspired strategies, innovation and marketing. He recently launched The Marketing Fast Track and hosts CNBC s The Marketing Show .
He is an accomplished international speaker on all aspects of business Strategy and leadership innovation and marketing, customers and brands. He is thoughtful and considered, provocative and entertaining - capturing what s hot, what works, and what s next.
He defines the merging agenda for business, working across the world with companies and their leaders, to make the best ideas happen practically and successfully.
For more information visit www.thegeniusworks.com or email peterfisk@peterfisk.com

"I Loved this book, it is jam-packed with energy, ideas and inspiration...you will find something of real value here." Employer Brand Forum Thursday 28 August 2008