Customer Data Integration
Reaching a Single Version of the Truth
(Sprache: Englisch)
Customer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on. With anecdotes and...
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Customer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on. With anecdotes and case studies from industry heavyweights who have seen the need for--and the payback from--integrated customer information, this book is heavily focused on best practices, providing a linkage between the business drivers of CDI and the technical realities of implementation. Actual examples, checklists, and tools are included.
Klappentext zu „Customer Data Integration “
Praise for Customer Data Integration"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. Nomatter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver anaccurate, holistic, and long-term understanding of their customers through CDI.
Customers represent any firm's most precious value-creating asset. To keep these valuable assets, businesses must maximize their value to each customer by taking each customer's point of view and turning that incoming tide of data into usable, coherent information. Packed with readable real-world examples, checklists, and tools, Customer Data Integration encompasses the new set of technologies designed to help companies conveniently and cost-efficiently turn the raw material of customer data into usable, reliable customer information.
Written by internationally renowned authors and enterprise data experts Jill Dyché and Evan Levy, Customer Data Integration defines CDI-what it is and why it's a critical solution to customer-focused business programs-and puts it in context with other emerging trends, such as Master Data Management (MDM). By explaining why customer data integration is so important for business strategy and growth, the book also helps inform decisions regarding vendor selection, CDI development, and usage to help make organizations on both the business and IT fronts more agile.
A must-read for both executives and managers seeking to launch a CDI project or justify CDI to their organizations, Customer Data Integration covers:
- What business problems CDI addresses and how it differs from other data enabling solutions
- Challenges of data integration, and how to avoid the obstacles
- Mastering data management and its role in customer data integration
- How CDI works, and how to choose the right solution for your company
- Why data governance and data stewardship are key to CDI success
- Making the CDI business case
- Avoiding the common pitfalls of CDI and MDM
- CDI value propositions by industry
Customer Data Integration also includes a list of "Manager Do's and Don'ts" at the end of each chapter, which summarizes chapter points and provides experience-based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across multiple industries about their CDI journeys, the challenges they confronted, their wins, their "gotchas," and what the successful delivery meant to their companies. Learn from the pros and unleash the power of CDI in your organization.
Written by internationally renowned authors and enterprise data experts Jill Dyché and Evan Levy, Customer Data Integration defines CDI-what it is and why it's a critical solution to customer-focused business programs-and puts it in context with other emerging trends, such as Master Data Management (MDM). By explaining why customer data integration is so important for business strategy and growth, the book also helps inform decisions regarding vendor selection, CDI development, and usage to help make organizations on both the business and IT fronts more agile.
A must-read for both executives and managers seeking to launch a CDI project or justify CDI to their organizations, Customer Data Integration covers:
- What business problems CDI addresses and how it differs from other data enabling solutions
- Challenges of data integration, and how to avoid the obstacles
- Mastering data management and its role in customer data integration
- How CDI works, and how to choose the right solution for your company
- Why data governance and data stewardship are key to CDI success
- Making the CDI business case
- Avoiding the common pitfalls of CDI and MDM
- CDI value propositions by industry
Customer Data Integration also includes a list of "Manager Do's and Don'ts" at the end of each chapter, which summarizes chapter points and provides experience-based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across multiple industries about their CDI journeys, the challenges they confronted, their wins, their "gotchas," and what the successful delivery meant to their companies. Learn from the pros and unleash the power of CDI in your organization.
Inhaltsverzeichnis zu „Customer Data Integration “
Foreword.Introduction.
Acknowledgment.
Chapter 1. Executives Flying Blind.
Slouching toward Customer Focus.
Management Mandates Customer Intimacy.
Data Back in the Limelight.
What We Don't Know Can Hurt Us.
CDI and CRM: A Rapprochement.
Manager Do's and Don'ts.
Chapter 2. Master Data Management and Customer Data Integration Defined.
Delineating the Boundaries of CDI.
A CDI Taxonomy.
Components of CDI.
Manager Do's and Don'ts.
Chapter 3. Challenges of Data Integration.
Data--Always the Bridesmaid.
Five Mainstay Challenges of Data Integration.
Manager Do's and Don'ts.
Chapter 4. "Our Data Sucks!": The (Not So Little) Secret about Bad Data.
Data Quality: The Movie.
Bad Data's High Cost.
Data Quality: Job Number Two.
Data Quality and Master Data Management.
Manager Do's and Don'ts.
Chapter 5. Customer Data Integration Is Different: A CDI Development Framework.
Not Your Father's Development Methodology.
Top-Down versus Bottom-Up.
A CDI Implementation Framework.
Change Management for CDI.
Manager Do's and Don'ts.
Chapter 6. Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship.
Sturm und Drang of Data Ownership.
The Truth about Managing Data as an Asset.
A Case for Data Governance.
Organizing around Data.
Challenges of Adoption and Consensus.
Coming Full Circle: Data Management and CDI.
Manager Do's and Don'ts.
Chapter 7. Making Customer Data Integration Work.
Responsibilities of a CDI Architecture.
Data Integration the Old-Fashioned Way.
Data Integration via CDI.
How It Works: Core Functionality of the CDI Hub.
Eight Core Functions of Hub
... mehr
Processing.
Synchronizing the Hub and Source System.
Integrating Multiple Systems with the CDI Hub.
Source System Data: Persistent Storage versus Registry Access.
The CDI Hub in the IT Architecture.
Manager Do's and Don'ts.
Chapter 8. Making the Case for Customer Data Integration.
Benefits of CDI Investment.
Building the Business Case.
Keeping the Saboteurs at Bay.
Internal Public Relations for CDI.
Manager Do's and Don'ts.
Chapter 9. Bootstrapping Your Customer Data Integration Initiative.
Getting CDI Right.
Building the CDI Team.
Fierce Conversations: Talking to CDI Vendors.
Manager Do's and Don'ts.
Glossary.
Index.
Synchronizing the Hub and Source System.
Integrating Multiple Systems with the CDI Hub.
Source System Data: Persistent Storage versus Registry Access.
The CDI Hub in the IT Architecture.
Manager Do's and Don'ts.
Chapter 8. Making the Case for Customer Data Integration.
Benefits of CDI Investment.
Building the Business Case.
Keeping the Saboteurs at Bay.
Internal Public Relations for CDI.
Manager Do's and Don'ts.
Chapter 9. Bootstrapping Your Customer Data Integration Initiative.
Getting CDI Right.
Building the CDI Team.
Fierce Conversations: Talking to CDI Vendors.
Manager Do's and Don'ts.
Glossary.
Index.
... weniger
Autoren-Porträt von Jill Dyché, Evan Levy
Jill Dyché is a partner and cofounder of Baseline Consulting, a professional services firm that helps companies solve problems with data. She is an internationally recognized author, speaker, and business consultant, and a frequent lecturer and writer on the business value of technology. Jill is responsible for delivering key industry and client advisory services. Her two previous books were e-Data and The CRM Handbook, the authoritative guide to customer relationship management.Evan Levy is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's "Ask the Experts" feature.
Bibliographische Angaben
- Autoren: Jill Dyché , Evan Levy
- 2006, 1. Auflage, 320 Seiten, Maße: 23,2 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471916978
- ISBN-13: 9780471916970
Sprache:
Englisch
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