International Marketing: Hotel Industry in China
(Sprache: Englisch)
Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Ocean University of China, course: International Marketing, language: English, abstract: In the modern time of globalisation, companies...
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Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Ocean University of China, course: International Marketing, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work acrosscultures. Especially China with its fast economic development has attracted the attention ofthe international business community. New businesses in China as well as the number ofbusiness people working there are increasing rapidly. Nevertheless, to understand how to dobusiness effectively with the Chinese it is essential to be well prepared and to understandcultural background of negotiations. In this essay, I am going to present some issues of thecross-cultural management in China on the Catering industry example by using GeertHofstede analysis of culture's dimensions.
Bibliographische Angaben
- Autor: Anonym
- 2007, 2. Aufl., 16 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638768406
- ISBN-13: 9783638768405
- Erscheinungsdatum: 27.09.2007
Sprache:
Englisch
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