Packaging Design
Successful Product Branding from Concept to Shelf
(Sprache: Englisch, Deutsch)
This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and...
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Produktinformationen zu „Packaging Design “
This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and prototypes bring the packaging design process to life so readers can see how to take a design from concept to reality. This thorough book puts today's cutting-edge concepts, such as environmental considerations, in context with a brief history of packaging design.
Klappentext zu „Packaging Design “
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you re a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you ll find: Insightful images of the design process, design concepts, three-dimensional models, and prototypes A wealth of case studies showcasing how superior packaging designs were created A framework for today s packaging design business Environmental considerations, along with legal and regulatory issues Useful appendices with advice on portfolio development and professional practice guidelines
Inhaltsverzeichnis zu „Packaging Design “
- Acknowledgments.- Foreword.
- Preface.
- Chapter 1: Accounting For the Past.
- Chapter 2: Defining Packaging Design.
- Chapter 3: The Stakeholders.
- Chapter 4: Design Fundamentals.
- Chapter 5: Typography.
- Chapter 6: Communicating With Color.
- Chapter 7: Communicating With Imagery.
- Chapter 8: Structures and Materials.
- Chapter 9: Planning for Production.
- Chapter 10: The Design Process.
- Chapter 11: Considering the Environment.
- Chapter 12: Understanding Legal Issues.
- APPENDIX A: Creating a Folding Carton Comp.
- APPENDIX B: Packaging Design Portfolio.
- APPENDIX C: Professional Sources.
- Bibliography.
- Glossary.
- Index.
Autoren-Porträt von Marianne R. Klimchuk, Sandra A. Krasovec
MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She's a frequent lecturer and contributor to industry magazines.SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.
Bibliographische Angaben
- Autoren: Marianne R. Klimchuk , Sandra A. Krasovec
- 2006, 224 Seiten, Maße: 24,5 cm, Gebunden, Englisch/Deutsch
- Verlag: Wiley & Sons
- ISBN-10: 047172016X
- ISBN-13: 9780471720164
Sprache:
Englisch, Deutsch
Pressezitat
"Insightful text and real-world visuals unite to provide examples of responsible packaging design..." ( DynamicGraphics , Feb/Mar 2007)
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