The 4Ps in Marketing-Mix
A German perspective
(Sprache: Englisch)
"The 4 Ps in Marketing-Mix" are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°- Product policy (product marketing, performance mix and program...
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"The 4 Ps in Marketing-Mix" are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°- Product policy (product marketing, performance mix and program design),°°°°- Pricing policy (countervalue mix and effective pricing),°°°°- Promotion policy (classical advertising, online media mix and non-classical advertising),°°°°- Placing policy (distribution mix and sales operations).°°°°Theory-based explanations are combined with practice-oriented applications. In accordance with the chosen perspective, the examples given refer to the German market situation. The text is supported by numerous illustrations in overview form.°°The textbook is aimed at students of business administration ("BWL") with a focus on marketing. In particular, it is also intended for foreign students who want to learn more about the marketing mix in a language they are familiar with, as well as for marketing managers with an international background and/or English as their working language.
Bibliographische Angaben
- Autor: Werner Pepels
- 2021, 253 Seiten, 86 Schwarz-Weiß-Abbildungen, Maße: 15,5 x 22,6 cm, Kartoniert (TB), Englisch
- Verlag: BWV - Berliner Wissenschafts-Verlag
- ISBN-10: 3830551029
- ISBN-13: 9783830551027
- Erscheinungsdatum: 27.10.2021
Sprache:
Englisch
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