Brands and Cultural Analysis / Psychology and Our Planet (PDF)
(Sprache: Englisch)
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and...
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Produktinformationen zu „Brands and Cultural Analysis / Psychology and Our Planet (PDF)“
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
Autoren-Porträt von Arthur Asa Berger
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than one hundred papers and more than seventy books on popular culture, media, consumer culture, semiotics, humor, and tourism. He has lectured at universities in twenty-six countries and his books have been translated into nine languages
Bibliographische Angaben
- Autor: Arthur Asa Berger
- 2019, 1st ed. 2019, 177 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030247090
- ISBN-13: 9783030247096
- Erscheinungsdatum: 25.10.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 4.11 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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