The Portable MBA / The Portable MBA Series (PDF)
(Sprache: Englisch)
A totally revised new edition of the bestselling guide to
business school basics
The bestselling book that invented the "MBA in a book" category,
The Portable MBA Fifth Edition is a reliable and
information-packed guide to the business school...
business school basics
The bestselling book that invented the "MBA in a book" category,
The Portable MBA Fifth Edition is a reliable and
information-packed guide to the business school...
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A totally revised new edition of the bestselling guide to
business school basics
The bestselling book that invented the "MBA in a book" category,
The Portable MBA Fifth Edition is a reliable and
information-packed guide to the business school curriculum and
experience. For years, professionals who need MBA-level information
and insight-but don't need the hassle of business school-have
turned to the Portable MBA series for the very best, most
up-to-date coverage of the business basics.
This new revised and expanded edition continues that long
tradition with practical, real-world business insight from faculty
members from the prestigious Darden School at the University of
Virginia. With 50 percent new material, including new chapters on
such topics as emerging economies, enterprise risk management,
consumer behavior, managing teams, and up-to-date career advice,
this is the best Portable MBA ever.
* Covers all the core topics you'd learn in business school,
including finance, accounting, marketing, economics, ethics,
operations management, management and leadership, and
strategy.
* Every chapter is totally updated and seven new chapters have
been added on vital business topics
* Includes case studies and interactive web-based examples
Whether you own your own small business or work in a major
corporate office, The Portable MBA gives you the
comprehensive information and rich understanding of the business
world that you need.
business school basics
The bestselling book that invented the "MBA in a book" category,
The Portable MBA Fifth Edition is a reliable and
information-packed guide to the business school curriculum and
experience. For years, professionals who need MBA-level information
and insight-but don't need the hassle of business school-have
turned to the Portable MBA series for the very best, most
up-to-date coverage of the business basics.
This new revised and expanded edition continues that long
tradition with practical, real-world business insight from faculty
members from the prestigious Darden School at the University of
Virginia. With 50 percent new material, including new chapters on
such topics as emerging economies, enterprise risk management,
consumer behavior, managing teams, and up-to-date career advice,
this is the best Portable MBA ever.
* Covers all the core topics you'd learn in business school,
including finance, accounting, marketing, economics, ethics,
operations management, management and leadership, and
strategy.
* Every chapter is totally updated and seven new chapters have
been added on vital business topics
* Includes case studies and interactive web-based examples
Whether you own your own small business or work in a major
corporate office, The Portable MBA gives you the
comprehensive information and rich understanding of the business
world that you need.
Inhaltsverzeichnis zu „The Portable MBA / The Portable MBA Series (PDF)“
List of Downloadable Materials vii Preface ix About the Authors xv Introduction: The MBA Degree Experience 1 1 Accounting Principles 8 2 The Principles of Economics 28 3 Introduction to Business Ethics 47 4 Marketing Management 63 5 Financial Management 83 6 Operations Management 111 7 Managing People 134 8 Supply Chain Management 156 9 Strategy--Defining and Developing Competitive Advantage 169 10 Financial Analysis and Firm Valuation 187 11 Consumer Behavior 216 12 New Product Creation 227 13 Entrepreneurship 243 14 Emerging Markets and Development 259 15 Enterprise Risk Management 277 16 Leading from the Middle 301 17 Managing Teams 314 18 Starting Your New Career with an MBA 332 Index 339
Autoren-Porträt von Kenneth M. Eades, Timothy M. Laseter, Ian Skurnik, Peter L. Rodriguez, Lynn A. Isabella, Paul J. Simko
KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia.LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth.
PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Bibliographische Angaben
- Autoren: Kenneth M. Eades , Timothy M. Laseter , Ian Skurnik , Peter L. Rodriguez , Lynn A. Isabella , Paul J. Simko
- 2010, 5. Auflage, 384 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470627255
- ISBN-13: 9780470627259
- Erscheinungsdatum: 22.04.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
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- Größe: 19 MB
- Mit Kopierschutz
Sprache:
Englisch
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