The Power of Self-Presentation / Progress in Mathematics (PDF)

Name: The Power of Self-Presentation / Progress in Mathematics
Brand: Springer International Publishing
SKU: 152752861
Price: 128.39 EUR
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Spanish Speakers Constructing Digital Identity (Sprache: Englisch)

Autor: Carmen Maíz-Arévalo

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The Power of Self-Presentation / Progress in Mathematics, Carmen Maíz-Arévalo

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This book follows a Goffmanian approach to self-presentation to focus on the different strategies Spanish users employ to construct their digital identity in profiles, biographies, pictures, and statuses on platforms such WhatsApp, Twitter, Facebook, Instagram and LinkedIn. The author presents a functioning taxonomy of self-presentation strategies along the front-stage/back-stage continuum, including common strategies such as eudaimonic (or inspirational) messages and the use of humour. Special attention is paid to the effects of social variables such as the users' gender and age, and the perceived purposes of the different platforms (e.g. LinkedIn is often intended as a professional market for job hunting, whereas Facebook is rarely used in this context). The book will be of interest to students and scholars of Technologically Mediated Communication (traditionally known as Computer-Mediated Communication or CMC), media communication, internet pragmatics, digital discourse analysis, and related fields.

Carmen Maíz-Arévalo is an Associate Professor in the Department of English Linguistics at the Complutense University of Madrid, Spain. Her teaching includes Pragmatics, TEFL Methodology and Intercultural Studies, among other subjects. Her research fields of expertise are pragmatics, intercultural pragmatics and digital communication, with a special focus on (im)politeness, identity and self-presentation, and humour.

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Bibliographische Angaben

Autor: Carmen Maíz-Arévalo
2024, 1st ed. 2023, 198 Seiten, Englisch
Verlag: Springer International Publishing
ISBN-10: 3031529316
ISBN-13: 9783031529313
Erscheinungsdatum: 09.02.2024

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Größe: 3.97 MB
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Englisch

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