Visual Communication (PDF)
Insights and Strategies
(Sprache: Englisch)
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse,...
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse,...
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Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical
analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
* Reveals how to analyze visual imagery
* Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained
* Combines research, theory, and professional practice of visual communication
Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical
analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
* Reveals how to analyze visual imagery
* Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained
* Combines research, theory, and professional practice of visual communication
Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Autoren-Porträt von Janis Teruggi Page, Margaret Duffy
Janis Teruggi Page is Clinical Assistant Professor, Communication Department, University of Illinois at Chicago.Margaret Duffy is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri.
Bibliographische Angaben
- Autoren: Janis Teruggi Page , Margaret Duffy
- 2021, 1. Auflage, 336 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119227291
- ISBN-13: 9781119227298
- Erscheinungsdatum: 09.06.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 35 MB
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Sprache:
Englisch
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